Our clients usually come to us with a concept – and sometimes a few problems. It might be a new product for which they need a design that will perform well, look great, and won’t shatter the manufacturing budget.

Our job at this stage is to assess the practicality of the client’s expectations.

We rarely have to say, “Sorry, it can’t be done”, but we may well come up with a better way of achieving the required result. At the end of the brainstorming session, we’ll each have a clear picture of the way forward.

This is where you’d expect us to wheel in the technology. Fair enough; it’s true to say that we use all of the relevant computer-aided technologies, and we’re as slick and proficient with them as the best.

But that’s not the important part. The vital component is the vision and experience of the designer – and that’s what makes the finished product something special.